The Sports Consultancy’s rights marketing team is delighted to announce its appointment by British Dressage with a specific remit to represent the organisation when approaching third party contacts and to secure additional commercial partners.
The Sports Consultancy will work across the whole sport of dressage in the UK with an initial focus on their national para programme, an area where Great Britain has led the way since its inception, remaining unbeaten as a team at European, World and Olympic level. It is also an area that The Sports Consultancy has particular expertise having secured a wide range of partners including BP, Co Op Group and Muller to support the World Para Athletics Championships London 2017.
Commenting on the appointment, The Sports Consultancy’s Senior Manager, Equestrian Rights Marketing, Anaïs Bernier said: “We are delighted to bring British Dressage into our portfolio of equestrian properties which now spans the International Equestrian Federation (FEI), Ascot and European Championships Gothenburg 2017.
“As a business, we are active in communicating the appeal of horse sport to a highly-targeted audience of potential brand partners, introducing them to a range of events and delivering strong leads and engagement. We look forward to adding British Dressage to this activity and yielding similarly strong results.”
The Sports Consultancy
The Sports Consultancy was founded in 2006 by Robert Datnow and Angus Buchanan, whose respective expertise in sports law and commercial rights management has created a strategic sports marketing consultancy poised to provide commercial advice and delivery to venues, brands, rights holders and others involved in top-level sport.
For further information please contact: Anaïs Bernier
anais@thesportsconsultancy.com
Tel: +44 (0)207 323 0007
