30th April 2013, London: The Sports Consultancy, in partnership with SportBusiness Group, is delighted to announce the launch of The Bid Book.
The most comprehensive study of its kind, The Bid Book examines 3,300 events across 47 sports properties to provide a complete and relevant analysis of strategies for achieving commercial success in events.
The Bid Book uses real-world case studies to illustrate the different approaches to managing the competition for events and is the essential guide to understanding the dynamics between events and hosts.
Commenting on the launch, Angus Buchanan, Joint Managing Director, The Sports Consultancy said: “Over the last ten years The Sports Consultancy has built up a unique insight into the relationship between host cities and major events, the platform on which successful sports events are built. The Bid Book has provided us with the opportunity to share some of these insights, which consider this fascinating interaction from every angle. We believe it will form an essential tool for host cities and event owners alike as they plan future sports and hosting strategies.”
The Bid Book is for sale in hard and soft copy through SportBusiness Group – please visit http://www.sportbusiness.com/promo/The_Bid_Book for further information.
