The brief:
Create an innovative ten-year event calendar around Gothenburg’s 400th anniversary in 2021 to engage communities, showcase the city and capture Gothenburg’s unique personality.
Our role:
We worked with Gotëborg & Co to draw out their fundamental objectives and developed a ten-year event plan.
The result:
We created a bespoke set of evaluation criteria and applied this framework to our database of 1,500 international federations and private events to deliver a unique event calendar.
