COMPETITION HOSTING STRATEGY
The brief:
To understand whether World Rugby’s investment in international and continental rugby events delivers the appropriate strategic return for its stakeholders, or if investment priorities should be changed.
Our role:
TSC conducted a strategic review of the event portfolio in response to the growth and complexity of World Rugby’s investment. TSC reviewed the portfolio, undertaking a consultation to understand the views of current (internal and external) stakeholders, analysing each event in detail and benchmarking the portfolio against other comparators in the market.
The result:
The review demonstrated that implementing changes across the portfolio would allow for:
- Opportunities for strategic market growth;
- Hosting diversification;
- Growth of the game;
- Enhanced commercial opportunities; and
- Increased stakeholder understanding.
