This rally represented a historic moment – the first FIA World Rally Championship round in Latvia – and the support across the weekend from the fans was incredible.
TSC have been instructed to undertake three economic impact assessments across Latvia, Rally Poland, and Central European Rally for WRC Promoter GmbH. Building upon the successful Rally Poland where TSC team members Sian Kelly and Pascal Foster were on the ground, in Latvia, Peter Harber along with the KEKonsultacijas team, crossed from Riga to Liepaja to speak with spectators and collect groundbreaking data for the sport.
The initial results show that almost two fifths of spectators travelled from overseas to watch the rally, highlighting the sport’s international appeal and its ability to support local economies through major events.
We are looking forward to our third and final trip to the Central European Rally in October to understand even more about the positive economic impacts of WRC around the world.
