London has been named as the sporting destination guaranteed to provide the highest return and media profile for sponsors following a survey conducted by IFM Sports Marketing. More than half of the global industry leaders polled believe London offers the best opportunity to increase new commercial revenues.
The bid team working to bring the IAAF World Athletics Championships to London in 2017 believes that 2000 athletes, 450,000 spectators and 14,000 personnel from over 200 countries in London for nine days would mean that the economic benefit of hosting the Championships to the UK is in excess of £100 million. Industry leaders ranked London as the world’s top destination for providing an excellent return on investment – 20% more popular than its closest rival, Sydney.
