Sports sponsorship was the most effective Out of Home (OOH) advertising this year according to new research published by media specialists, Kinetic.
According to the research Coca Cola’s Euro campaign and Heineken’s rugby sponsorship campaign proved to be the most memorable, well-received by the public and most likely campaigns to create a call to action. When prompted by an image of the campaign, 87% of respondents in face to face research recalled the Heineken Rugby advertisements.
