TSC has been providing market-leading strategic, consulting, legal and commercial expertise to some of the world’s largest rights holders, hosts and investors in sport and entertainment for over 15 years. In that time we have developed a unique understanding of the key drivers of commercial value and how to unlock under-leveraged and under-utilised assets, as well as create new revenue opportunities to help rights holders maximise their commercial potential.
It is this in-depth understanding of the sports and entertainment market that means we are also uniquely placed to advise and assist investors to identify and maximise investment opportunities where there is significant growth potential. We have counselled some of the world’s most recognised, sports-specialist private equity funds and rights holders on identifying, introducing, valuing commercial rights and business opportunities, analysing and articulating target opportunities and investors; carrying out relevant commercial due diligence; deal structuring; and deal negotiation.
We have a strong experience of working on both the ‘buy-side’ and ‘sell-side’ of a transaction. We are able to advise through the lifecycle of an investment, from preparing for market, enhancing value, throughout the transaction and post-transaction in realising commercial returns. Where a transaction requires additional professional services support (such as tax structuring, financial due diligence or other M&A advisory), we work with relevant best-in-class providers.
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“For decades, sport has been seen as a complex and impenetrable investment – with a few notable exceptions – but now, the right opportunities, at the right price, and with the right execution plans are serious business.”
Robert Datnow in an interview for Host City, 2021.
The Investment Pitch
The Sports Consultancy has recently published ‘The Investment Pitch: Private Equity in Sport’, a co-authored report with BDO that explores the unique opportunities and considerations for sports investment.
Drawing on the experience of The Sports Consultancy and BDO advising leaders in sport and finance, this report provides practical guidance for both rights holders and potential investors to answer three key questions for either party when approaching an investment:
- why is now the right time for PE and sport to team up?
- what are the peculiarities of the sports industry to be aware of and what are the fundamentals that need to be in place for a successful investment?
- how should deals be structured to achieve the objectives of both sides?
To access the full report, please complete the form below:
Please complete to download
Angus Buchanan
Chief Executive Officer & Co-Founder
angus@thesportsconsultancy.com
Angus has worked in the sports industry for over 25 years having successfully made the transition from professional sportsman to the one of the leading strategy consultants and commercial negotiators in the sector. During that time Angus and Robert have grown The Sports Consultancy from start up to 40 strong team and cemented the company’s position as one of the leading independent consultancies in sport and entertainment. Angus specialises on asset and event creation and the commercialisation of rights having worked with events ranging from Volvo Ocean Race generating over €200m revenues from new and existing rights revenues to the creation of new events like Ride London and leading on commercial work with rights holders such as FIBA, The America’s Cup, FEI, ICC, World Rugby. Having trained as a lawyer and worked as an oil and gas litigator early in his career, Angus is well known as a creative and practical deal maker.
