The Sports Consultancy is pleased to announce the appointment of Rob Guppy as Commercial Rights Lead, further strengthening the company’s growing expertise in rights strategy, sales and host venue partnerships.
Rob brings over a decade of experience in senior commercial roles within football and global sport. He joins directly from West Ham United F.C.’s commercial department, and prior to that spent six years at Manchester United F.C. supporting growth and management of the Club’s market-leading partnership portfolio.
In a previous role, Rob worked at Engine Sport (then Synergy Sponsorship) across a number of global blue-chip sports properties, including the Ryder Cup, 6 Nations and Capital One Cup.
His appointment signals The Sports Consultancy’s continued investment in expanding its commercial services offering, particularly in the areas of rights sales, strategy, host venue partnerships, and strategic revenue generation for rights holders.
Torrey Dorsey, Director, Major Events and Commercial Partnerships, commented:
“Rob’s appointment is a direct reflection of the growth we’re experiencing across our commercial strategy and rights sales work. His deep expertise in football, combined with his wider commercial experience will play a key role in the further development of our service offer to brands and rights holders.”
Learn more about our Commercial team, here.