Grassroots to elite: sport strategy in Abu Dhabi
Strategy
The Brief
Abu Dhabi Sports Council (ADSC) is responsible for sport in the Emirate of Abu Dhabi, from grassroots participation to elite clubs to major and community events and TSC was engaged to create a new five year strategy. Our role was to define the vision, mission and objectives for the strategy and create ten detailed project cards outlining key initiatives to be undertaken during the strategy lifecycle.
The Solution
We began with a detailed current state assessment and consulted with all relevant internal and external stakeholders, including other government Departments which have overlaps into sport. We held a strategy retreat with workshops on the key areas of strategic development to gather views on the future direction. This informed a new vision, mission, objectives and KPIs.
We then utilised all information we had gathered and benchmarks of others to ideate a list of potential initiatives that would achieve the objectives of the strategy. We finalised a list of ten priority projects for which we created detailed project cards setting out activities, budgets and milestones over the life of the strategy.
