Supporting The FA with UEFA Euros 2028 bid

Events

The Brief

The Sports Consultancy managed a 12-month process for the UK&I UEFA EURO 2028 Central Bid Team, overseeing host city and stadium selection across five football associations. We ensured an open, fair, and transparent approach to identify additional English stadia and cities that aligned with the bid’s strategic objectives.

The Solution

Our role included value proposition development, PMO, stakeholder relationship management, development of selection criteria, bid evaluation and negotiation across the English host selection process, ensuring fairness and transparency.

We conducted an initial workshop open to all English stadia and host. All attending stadia were invited to complete a pre-selection questionnaire to enable aspiring host cities and stadia to decide whether to progress to Phase 2 based on their ability to meet UEFA requirements. Those who submitted a pre-selection questionnaire were invited to a second workshop to provide an outline of the requirements and documentation needed for a complete bid. We worked closely with host cities an stadia to collate and develop bid submission information that contributed to the UK & Ireland’s successful bid for UEFA EURO 2028.

Our Services Events