Events
Major Events, Destinations and Campaigns
We partner with cities to strategically plan, bid for, and deliver major sports, business, and entertainment events, unlocking maximum economic and social returns on their investments. Our expertise ensures that each event becomes a catalyst for sustainable growth and community transformation through:
- Destination strategy
- Event strategy and calendar planning
- Bid development and acquisition
- Operational experience
- Impact and legacy planning
- Elections and campaigns
Kailash leads the consulting practice for The Sports Consultancy in the Middle East. He works with cities, brands, major events, and rights holders to optimise their commercial and events strategies, asset portfolios, calendar planning, and fan and visitor data analytics.
With over two decades in mega events strategic planning, commercial leadership and general management, Kailash has led the execution of feasibility studies, successful bid campaigns, and commercial and operational delivery for mega events.
Prior to joining TSC, Kailash served as a Senior Vice President for World Expo 2020 in Dubai to deliver 24 million visits to the Expo and spearheaded the analytics and special projects teams. He also served as a strategic advisor for Riyadh City’s successful bid for World Expo 2030.
Previously, Kailash served as the Managing Director for YouGov Middle East, overseeing commercial and analytics projects for tourism authorities, theme parks, and consumer brands across the GCC, North Africa, and India.
Kailash holds an MBA with distinction from Manchester Business School.
