Destination events strategy for Vancouver
Events
The Brief
Metro Vancouver’s Destination Development Strategy prioritizes major events as a key driver of tourism and economic growth. TSC partnered with the Metro Vancouver Destination Management Committee to address regional collaboration challenges, enhancing competitiveness and optimizing return on investment from events while supporting the city’s vision as a premier global destination.
The Solution
TSC conducted consultations with around 30 stakeholders that played a role in Metro Vancouver’s event landscape. An international benchmarking exercise also complemented the consultations. TSC analysed the learnings of both of these exercises which informed the recommendations in the Opportunity Report.
The Opportunity Report proposes a series of recommendations aimed at creating a new and more collaborative model for the Metro Vancouver events sector. This approach will help the region to acquire, attract and grow events in the region, as well as having significant benefits to the wider British Columbia region.
