Women’s Rugby World Cup 2025
Impact
The Brief
To develop the social impact strategy and measurement approach for the Women’s Rugby World Cup 2025 in England – focusing on ensuring women and girls feel they belong in sport, belong in their chosen careers, and ultimately belong in rugby.
The Role
Having previously developed the overarching tournament strategy for the Local Organising Committee (LOC) where social impact for women and girls was identified as a priority, we developed a detailed theory of change for the ‘Empowering Real Change’ commitment area. We articulated the logic chain between the current state of play, the desired impact, and how to get there – with suggested actions and critical measurement metrics and KPIs.
The Result
The analysis demonstrated that the NFL generated £2.2 billion of economic impact in London between 2007 and 2024. This body of evidence has been instrumental in strengthening the League’s partnership with the city, supporting discussions on future Games, and showcasing the NFL’s long-term contribution to London’s economy and communities.