Olympics: The British Olympic Association (BOA) has appointed Sports Travel and Hospitality Group (STH) as its official ticketing partner for the PyeongChang 2018 and Tokyo 2020 Olympic Games. The partnership will lead to the creation of Team GB Live, which will provide a range of new travel and hospitality opportunies.
Rugby: English rugby league side Bradford Bulls have signed independent gas and electricity supplier Utilita Energy as their main shirt sponsor for the upcoming season. The Bulls will play in England’s second-tier Championship this year having been formed to replace the former Super League champions of the same name, who went into administration in early January.
Cricket: QMobile has become the official handset partner of Pakistan Super League (PSL) cricket team Islamabad United. The mobile brand’s logo will appear on the T20 side’s playing shirts throughout the ongoing second season of the PSL, which runs until 5th March.
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Surfing: Australian free-to-air channel Nine Network has agreed a two-year broadcast partnership with Surfing Australia. The deal will see Nine carry 15 half-hour episodes of surf lifestyle programme mySURF.tv and 12 monthly half-hour airings of Surfing Australia TV.
Ice hockey: Infront has brokered a renewal of Warrior Sports’ kit supply deal with European ice hockey’s Champions Hockey League. The Michigan-based company will provide playing apparel to all clubs participating in the elite continental competition until the end of the 2019/20 season.
