Threshold Sports has appointed The Sports Consultancy its sole rights representation agency to extend its corporate partnership programme and secure title partners for a range of inspiring new event concepts that the company is soon to launch.
Threshold Sports has a strong roster of existing partners with Deloitte (Ride Across Britain), Dixons Carphone (Race to the Stones) and Dulux Trade (London Revolution) amongst the many blue chip organisations benefiting from the internal engagement, fundraising, CSR and branding opportunities delivered by Threshold’s premium events.
Commenting on the appointment, Marc Hope, Director, Rights Marketing at The Sports Consultancy said: ”Following the launch of our rights marketing practice earlier this year, this appointment by Threshold Sports joins a broad portfolio of events spanning mass participation, high profile televised major sport and entertainment properties (including events at the Queen Elizabeth Olympic Park) and international federations that we will be representing. We are excited to have the opportunity to take projects that have a proven delivery to our extensive brand network”.
Threshold Sports CEO Julian Mack added “As we grow, we need to work with trusted partners who understand what our brand of extraordinary events can do for organisations. The Sports Consultancy has a strong track record in delivering a professional, insight led approach to consultancy and it is that approach, combined with their excellent contact base that we believe will deliver results“.
