Team Europe reclaimed the Laver Cup, defeating Team World in a close fought affair at the Uber Arena in Berlin, with Carlos Alcaraz sealing victory with a win over Taylor Fritz in the final match.
TSC ran a comprehensive and competitive bidding process that saw Berlin selected to host the 2024 edition of the Laver Cup. TSC is proud to have supported Laver Cup secure hosts for its events in 2023, 2024 and 2025.
The Laver Cup delivers a unique format as rivals become team mates on the iconic black court, and it has driven an economic impact of up to $147M for previous host cities Geneva, Chicago, Prague, Boston, London, and Vancouver. Laver Cup continues to invest in impact reporting and can therefore prove to hosts the significant value the event can drive through a dedicated international travelling fan base.
We look forward to next year’s edition set to be hosted at the Chase Center in San Francisco.
To find out more about TSC’s involvement in this event, please contact Tom Rofe on tom.rofe@thesportsconsultancy.com
Photography credit: Francisco Macia / Alamy
